How to Increase your Website Link Popularity

The process of Link Building is the foundation of how the internet works. If websites never linked to each other there would be no way to index them. Search Engines use bots (robots) also known as spiders to follow this bread crumb trail. If website "a" links to "b" and that links to "c" a search engine can follow this until it can no longer find new websites that are linked into this HUGE network (called the Internet). Yahoo made search popular by crawling the sites and then indexing (placing them in an organized list) and by using the title and description tags on each page of a website (called "meta tags"), Yahoo was able to give us fairly accurate results.

Although this method was the leading technology in its day it soon was replaced by Google methodology. Google decided to count the number of links that a website has pointing back to it, by doing this they were able to figure out with much higher accuracy what sites are more popular and this is where the term "Link Popularity" came from. Since the initial conception of the Google Search Engine Internet Marketing has become an Industry all on its own and has watched Google and other search engines improve. One of the greatest things that Google started was checking the backlinks a website has but even more than that they look at the "anchored text" (this is the text that is a clickable link). By checking the anchored text they are able to see what your website should rank for and what it is most commonly called and what keyword phrases describe specific pages on your website. Then Google went one step further and decided to check the relevance of the pages linking to your website... for example if your website is about Mustangs (most commonly this term is used to talk about the car Ford Mustang) but you only have links coming from horse websites, Google will understand that your website is about the horse breed called "mustangs". This has improved the accuracy tremendously of search engines and has since become common practice.

With all of these reasons backing up the the value of links the Industry of "Link Building" was born. Internet Submitter has developed several different SEO Packages that are designed to increase your link popularity and value search engines give it.

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